During the last ten years, the travel business scenario has altered considerably. Today selling travel products is about ‘best’ rates. To sustain within the fight to give the ‘best deal’ and ‘best fare’ towards the consumers, travel business proprietors happen to be made to reduce the majority of their possible income.
I still remember whenever a service charge of $6 would be a norm across internet sales of air tickets. Commissions and contracts were open to travel specialists. Cancellation fee on hotels were healthy.
The emergence of huge online travel agencies altered the guidelines from the business around the world. Fuel prices and global economic conditions put into the difficulties of getting healthy margins. Travel grew to become probably the most competitive business. Commissions dried out. Segment charges reduced and “free” grew to become the brand new best seller.
Around the Travel Technology side, together with effective implementations, I’ve heard tales of numerous failures where travel companies were unable derive the things they wanted from technology. More often than not the important thing causes of failure continues to be:
Over ambitious technology goal on the restricted budget Insufficient ‘competitive’ Travel Technology expertise Poor IT team and management, struggling with ‘over promise’ and ‘under deliver’ Within this ecosystem, how could a travel business go about defining a highly effective Technology Technique for itself?
Like a travel technologist, I’ve many motivations to state “buy my software”, but in my opinion that’s a bad pitch. After carefully analyzing various successes and failures in the market, here’s what Personally i think I’ve learned:
Step One: Identify what Travel Technology you’ll need
Well, it’s simpler stated than can be done. More often than not not articulating we’ve got the technology needs well may be the greatest hurdle in Technology Strategy. Like a travel business, here’s what you could do this to obviously articulate the requirement for technology.
Pen lower we’ve got the technology requirements of the business as envisioned through the business proprietor / key management personnel Talk to people exterior towards the organization for example technology consultants, Travel Technology companies, GDS account managers, CRS / Suppliers and Travel Technology bloggers Let a technology company interview you and also recommend an answer. This really is generally free the majority of the occasions. Going after a number of these 3 exercises diligently will build enough understanding base by what your internal Technology Strategy ought to be. Identify and validate these ideas with inputs from internal operations and marketing teams.